職位描述
一、崗位職責:1、根據公司市場戰略需求、品牌定位以及目標客戶群體分析,負責新媒體平臺的整體品牌日常運營推廣及策劃工作(包括但不限于官網、公眾號、微博、抖音、快手、B站等),對市場熱點保持關注,快速反饋、制定話題宣傳,產出具傳播影響力和市場推廣價值的內容策劃文案輸出、線上及線下活動策劃方案,實現目標客戶群體數量的增長和引流;2、能夠獨立分析并整理自己負責的品牌運營數據,跟蹤推廣效果,撰寫運營報告,同時收集、分析其他新媒體運營的優秀案例和數據,為公司運營策略提供有效依據,根據數據分析及時調整內容策略,以提升客戶閱讀品質,增加客戶黏性為導向產出優質內容;3、熟悉主流新媒體各平臺玩法,包括但不限于微信公眾號、抖音、微信視頻號等;二、任職要求:1、 28-35歲,本科及以上學歷,市場營銷、廣告學、新聞學、媒介傳播學等專業者優先;2、對時下新媒體傳播熱點敏感,并具備能融通應用熱點傳播的思維;3、 能夠準確捕捉公司行業優勢和產品亮點,挖掘用戶痛點、品牌調性后輸出策劃思路;4、 文字功底扎實,語言表達能力生動、簡練,有創新,思維敏捷,洞察力強;5、具備良好的職業素養,有強烈的責任心,有激情,有進取心,有較強的團隊合作精神。
企業介紹
麗林維育禮雅學校是「小學—初中」九年一貫制優質雙語學校,由香港滬江維多利亞學校(VSA)總校長孔美琪博士同時出任總校長。維多利亞教育機構1965年創辦于香港,以學術卓越、品格優秀及青少年個人多元素質培養而著名,并于1998年由孔美琪博士引入內地,成立維多利亞(中國)教育集團,如今已積累了超過二十年的兩地辦學經驗,對兩地的辦學特色和落實課程深有體會。麗林維育禮雅學校植根于國家課程,借鑒IB教學的過程和方法,融合二者教育精髓(尊師重教與嚴謹治學的中國教育、探究式及跨學科學習的前沿教學理念),延續維多利亞五十多年“一師,一語言”的沉浸式雙語教學經驗,實行“中英文雙班主任制”教學。我們旨在結合深港兩地的教育優勢和城市特色,以培養“明德向善”的終身學習者,造就擁有中國情懷,包容世界與他人共建人類命運共同體的未來領袖為目標。Shenzhen Victoria Park Academy is a K9 bilingual school founded by Victoria (China) Education Group in Mainland China. Dr. Maggie Koong, the Head of Academy of Victoria Shanghai Academy (VSA), will lead Victoria Park Academy as Chief Principal. Victoria Education was managed in Hong Kong in 1965, and was introduced to the Mainland in 1998 by Dr. Maggie Koong and soon after the Victoria (China) Education Group was established.Victoria Park Academy is an IB School that integrates two independent yet complementary educational philosophies. It immerses Chinese educational traditions with inquiry-based learning. The Academy offers immersive bilingual education - one teacher, one language. All students will be taught by two class teachers, one specializing in Mandarin Chinese and the other in English. The unique curriculum system and the established campus culture aims to combine the educational strengths and urban characteristics of Shenzhen and Hong Kong to cultivate future learners who are caring, driven, daring, and persevering. We strive to serve our purpose of empowering the students with Chinese heritage and a global vision.